Winning the support of the IT influencer community, meaning the industry analysts, consultants and gurus whose opinions directly impact decision-makers purchasing products and services, along with the financial community that makes buy/sell recommendations and the media that publishes and disseminates information, can play a definitive role in your company's success or failure.
Burson-Marsteller houses a dedicated IT Influencer Relations Practice. Our worldwide team of specialists focuses on helping you build and sustain relationships that lead to support from the influencer community. Going beyond standard, announcement-driven analyst relations, our proven ROI-based methodology helps you forge partnerships with influencers we've identified as having the greatest direct and indirect impact on buying decisions.
- Quantitative and Qualitative Perception Audits
- Influencer Firm Evaluations
- Influencer Newsletters
- Influencer Quote Reports
- Post/Pre-Event Surveys
- Influencer Relations Best Practices
- Relationship Building Programs: Planning and Execution
- Comprehensive Special Event Support: Strategy and Tactics
- Marketing and Field Sales Support Programs
- Pan-Regional Programs