A Strategic Partner for Government
Burson-Marsteller holds a GSA Schedule listing and serves as home to specialists in government public education who offer:
- Experience in government public education and citizen engagement
- First-hand understanding of your needs, as former public servants
- Expertise with government campaigns at the local, state, national, and global levels
- Achievement of quantifiable results
- Track record of successful stewardship of government resources and compliance
Our government specialists are practiced in determining and developing the right tools to deliver the right messages to diverse audiences at the right time. Our government work has ranged from educating voters at the state level to managing the unveiling of a national monument to the global introduction of new U.S. currency designs.
Burson-Marsteller's approach to government programs conforms to that of all our work: it is strategic and integrated.
We know your audience(s). We base our recommendations on sound research to ensure resources are targeted to the right audience, delivering the right message through the right messenger. We track our performance as the program unfolds, to ensure the program is on target and making progress as desired. We align our performance metrics with your organizational goals and we quantify results.
We integrate multiple program elements into a seamless whole that achieves greater impact than the sum of its parts, penetrating through the competition for the public's attention by reaching targeted audiences multiple times, through multiple channels, through sources they trust. We integrate traditional communications channels with digital ones in a combination that will best achieve your objectives.
Burson-Marsteller intimately understands the requirements for developing and executing successful multi-year, multi-faceted campaigns designed both to raise awareness and to motivate action. Having successfully navigated the government environment at the local, state, federal, and global levels, Burson-Marsteller is fully equipped to efficiently manage the planning, development, execution, and evaluation process for the campaign – on time and on budget.
Specific areas of specialty include:
- Broad-based Public Education and Engagement
- Voter Education
- Consumer Education
- Government2Business Outreach
- Business2Government Outreach
- Government2Government Outreach
- Partnership Programs
- Stakeholder Outreach
- Media Monitoring, Analysis and Relations
- Web Site Creation and Management
- Blog Monitoring, Analysis, and Influence
For country-specific contacts, please see our listing of global offices.
TXMAS Landing Page