The most valued asset of any organization is its reputation. The Issues & Crisis Group (ICG) was built by Burson-Marsteller specifically to help our clients safeguard that asset during challenging times. ICG can help you quickly and nimbly handle an immediate crisis, expertly navigate a complex issue, or equip your organization to better manage potential issues and crises when they arise. Our senior team of substantive experts has a proven track record of developing smart campaigns designed to ensure your voice and message are heard with maximum impact.
ICG houses Burson-Marsteller’s experts in three areas:
- Issues management and campaigns: Anticipating and taking appropriate action on emerging trends, concerns, or issues likely to affect an organization and its stakeholders.
- Crisis management: Preparing for and responding to crisis situations with the intention of preventing, containing or mitigating the incidents as well as recovering swiftly and fully.
- Corporate responsibility and sustainability: Aligning CR initiatives with business objectives to improve a client’s triple bottom line of economic, social and environmental sustainability.
What Sets ICG Apart
- ICG was built to serve our clients as a boutique agency with all the reach of an integrated global communications firm.
- ICG grounds its campaigns in an evidence-based approach, placing research at the core of counsel – so companies see the needle move on their communications objectives.
- Burson-Marsteller’s long-standing reputation as a trusted crisis counselor, which ranges from the landmark Johnson & Johnson Tylenol issue in the 1980s to more recent challenges involving natural disasters, high-stakes litigation, product recalls and corporate financial or governance issues.