No company, institution or industry is immune to crisis – and when the stakes are at their highest, only the most trusted and experienced communications partner will do. Burson-Marsteller has been that partner for more than a half-century, bringing clients the state-of-the-art strategies, tools and perspectives needed to protect their operations and defend their reputations.
Burson-Marsteller has continually redefined “best practices” for crisis management, from our pioneering work with Johnson & Johnson on the Tylenol poisonings in the early 1980s to challenges such as Hurricane Katrina, the tragic shootings at Virginia Tech, massive recalls of products such as toys and consumer electronics, high-profile data security breaches, and the impact of the U.S. economic crisis on several Fortune 100 corporations.
Our Crisis Management Network – comprising the deepest bench of seasoned, senior crisis counselors in the industry – operates in every U.S. office and in every major market around the world, enabling us to mobilize crisis teams virtually anywhere, anytime.
Key Focuses:
- Civil Litigation and Criminal Prosecution
- Corporate Governance and Shareholder Issues
- Data Security Breaches and Privacy Issues
- Mergers/Acquisitions/Restructuring/Bankruptcies
- Pharmaceutical and Regulatory Actions
- Product Liability and Recalls
- State and Federal Government Investigations
- Natural Disaster Response
- Workplace Violence
- Layoffs and plant closings
Products:
- Rapid response teams
- Media management/analysis
- Litigation communications
- Risk communications
- Digital crisis strategies
- Crisis Readiness and Digital Crisis Readiness checkups
- Vulnerabilities assessments
- Crisis plans
- Crisis training and simulations
- Government relations
- Employee/investor communications
- Opposition research
- Product recall strategies