Our corporate responsibility and sustainability team helps companies align their responsibility initiatives with their core business objectives by viewing these as strategically tied to their “triple bottom line” of economic, social, and environmental sustainability. As a global and integrated firm, Burson-Marsteller is ideally positioned to help companies tackle challenges and identify opportunities to be more active on responsibility and sustainability issues.
Our clients range from companies developing their first approach to these issues to those working to strengthen already-sophisticated programs and policies. We tailor our approach to clients’ particular needs – whether these are primarily defensive (acting in response to an attack or other external criticism), proactive (aimed at achieving opportunities as well as addressing perceived vulnerabilities) or tied to Strategic Brand Alignment (using corporate responsibility programs and policies to help transform and promote a brand).
Simply put, we help our clients assess, build and respond.
Key Focuses:
- Stakeholder Outreach and Engagement (including NGOs and think tanks)
- Environmental Stewardship
- Business and Human Rights
- Codes of Conduct/Guidelines
- Supply Chain Management
- Reporting and Transparency
- Strategic Philanthropy
Products:
- Existing program review / audit
- Competitor benchmarking
- Strategy and message development
- Communications toolkits
- CR reporting and disclosure
- Stakeholder mapping
- Stakeholder engagement
- Conference and roundtable participation
- Partnerships & sponsorships
- Internal CR engagement/ training
- CR “brand building” primer