Burson-Marsteller recognizes that there is rapidly growing concern about the potential impact of the H1N1 (swine) flu epidemic on businesses and their employees. We know many organizations are reviewing their levels of pandemic preparedness. The dynamic of the epidemic will require organizations to communicate with their multiple stakeholder groups -- employees, customers, suppliers – in an accurate, authoritative and timely manner. Demand among these stakeholders is rising for:
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Accurate health information
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Reliable news about the status of the epidemic
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Actionable information about prevention and treatment options
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Clear guidance on business travel and meetings
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Assurances that companies have business continuity plans in place
Burson-Marsteller stands ready to help its clients handle the challenges stemming from the H1N1 (swine) flu epidemic. We have assembled a global response team that includes senior strategists in crisis, healthcare, employee, and digital communications, including former U.S Secretary of Homeland Security Michael Chertoff, presidential advisor Karen Hughes, White House Communications Director Don Baer and White House Press Secretary Dana Perino.
Our global team can help your organization review its pandemic or crisis preparedness plans, create or refine employee communication protocols, develop key messages, create H1N1 microsites and develop engagement strategies for both internal and external stakeholders.