B-M in the News
We Want Companies to Do Good | As seen in Family Goes Strong
Publication Date: May 03, 2010 | Susan Kuchinskas references the 2010 Corporate Social Responsibility Perceptions Survey compiled by Penn Schoen Berland, Burson-Marsteller and Landor Associates in her piece about how CSR is factoring into spending.
Consumers want companies to give back, and they will "spend a little more to support corporations that exhibit social responsibility." However, many consumers don't fully understand what the term corporate social responsibility means and at times may be unaware of companies' CSR efforts.
Kuchinskas also wrote: "The Burson-Marsteller survey itself may do the most good in the long run. This global PR firm has massive corporate and political clout. When it advises mega-businesses to clean up their act, they'll listen." | | |
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