B-M in the News


Topic A: Does America need another party?

As seen in The Washington Post
Publication Date: April 30, 2010
Burson-Marsteller CEO Mark Penn answers The Washington Post's Topic A.
 
He notes than there is a structural issue in both American parties as there are groups of Democrats and Republicans who are "not entirely comfortable with their party and have see-sawed in their voting." Along with this is an increasing numbers of independents, new media and new Supreme Court rulings "that make it easier and easier for non-party interests to participate in politics." Penn observes that if these trends continue we could possibly see more independent candidates.