7/20/2010 10:49 AM
Last week, we announced two new additions to our Public Affairs and one to our Issues and Crisis team, and B-M is excited to welcome Susanne Deegan, Peter Havel and Erin Garvey.
 Susanne Deegan (formerly Chasanoff) is a Burson-Marsteller alumnus who returns to B-M as a Managing Director for Public Affairs in New York. Susanne has more than 17 years of experience in public affairs, crisis communication and labor relations, and she has also worked in New York politics. Most recently, she was a Managing Director at The Harbour Group, but she previously work for B-M from 1999 to 2007. Her specialties include collective bargaining, M&A, litigation, workplace accidents and public affairs campaigns. Read more about Susanne here.
 Pete Havel joins B-M as a Manager in Public Affairs based in Dallas. Prior to Burson-Marsteller, he was the Executive Director for Congressional and Public Affairs for the Southwest and South Central Regions for the United States Chamber of Commerce. Throughout his career, Pete has represented and advocated for three of the nation's leading trade associations. He has more than 12 years of experience as a strategic planner, spokesman, fundraiser, public policy strategist and manager. Read more about Pete here.
Erin Garvey has been appointed as a Manager in the Issues and Crisis Group in San Francisco and will join us starting August 1st. Erin was San Francisco Mayor Gavin Newsom's Chief Deputy Communications Director, and she served as media-relations strategist, speechwriter, and spokesperson. She is also an attorney and has White House and national campaign experience working for President Bill Clinton and Senator John Kerry. Read more about Erin here. 7/15/2010 3:19 PMBy Elise Fitzgerald
What I enjoy most about being an intern at Burson-Marsteller is having access to a lot of professional and knowledgeable people. Since day one we have been introduced to countless PR pro's across the firm's different practices and areas of expertise. My fellow interns and I have learned through hearing past success stories. Working with a specific group or practice, we've begun to see how they work and be a part of what they accomplish.
The most interesting person we've met thus far has been the company's founder Harold Burson. Meeting a true PR legend was fascinating. With his unmatched experience and knowledge he was not only captivating to listen to but he was also interested in us and saw us as the future of the industry. It was not surprising to hear that he believes more success will come to those who use the pronoun "we" more than "I".
He told a number of insightful anecdotes but over lunch he also offered some food for thought and advice as we began our careers:
- Build a network: People are close within this industry so join the conversation.
- Be a strong writer: While the news channels may change the messages will always be in demand, a strong writer will be able to adapt.
- Work well with others: Open communication is half the battle.
- Practice creative thinking: It isn't something you are born with but something you can always cultivate.
I truly value advice that I can take with me in my career. As we are exposed to more of the Burson-Marsteller culture, I'm not just interested in a career in public relations; I'm excited to begin one!
Elise Fitzgerald is an intern in the Harold Burson Summer Internship Program 2010. 7/13/2010 12:47 PM
Burson-Marsteller has released a new Evidence-Based study today looking at how some of the largest U.S.-based political advocacy groups like the NRA, MoveOn.org and AARP are using social media during the run-up to the crucial mid-term elections in November. Burson-Marsteller selected 34 advocacy groups to evaluate, with data limited to the timeframe of March 15, 2010 to April 30, 2010 (six weeks). The sample breaks down as follows: 14 right-leaning groups, 15 left-leaning groups and 5 neutral groups. Because of the low sample size for neutral groups, results for the 5 neutral groups are included in the overall results, but this data is not broken out in the detailed analysis. At the outset of our research process, we could locate no definitive index or compilation of political advocacy groups. Therefore, for the purposes of this study, we selected 34 groups that we deemed to be politically influential. We sought to represent a range of political viewpoints and include groups that attempt to influence a range of key public policy issues. This study does not include the lobbying arms of corporations or specific industry groups nor does it include the efforts of organized labor.
See press release here.
See study below:
7/8/2010 4:55 PM
 Burson-Marsteller is thrilled to welcome Jim Goldman as our new U.S. Technology Practice Chair. With more than 20 years of experience in broadcast journalism, Jim will bring a unique blend of tech-knowledge and media savvy to B-M.
Jim joins us from CNBC where he was the Silicon Valley Bureau Chief, and he has worked as a broadcast journalist for other top-tier outlets such as TechTV and ABC News. He has also made appearances on "NBC Nightly News," "The Today Show," ABC's "World News" and "Good Morning America." Jim has been lauded as one of the most influential tech journalists and has received a number of awards for his industry coverage, including a National Headliners Award for his five-part series on nanotechnology.
Read the full press release here. 7/6/2010 3:08 PM
 Burson-Marsteller's India agency network Genesis Burson-Marsteller today named Rahul Sharma as President of its Public Affairs practice. Rahul was a senior journalist and research with over 20 years of experience in media. He has formerly served as Editor of the Khaleej Times, Dubai and the Hindustan Times, Delhi.
Genesis Burson-Marsteller also appointed four other key practice leaders including:
- Sheena Sharma will lead of the Technology Practice. Sheena brings over 15 years experience to the job and will focus largely in information technology, consumer technology & durables, telecom, and ITES/development centers.
- Vandana Sandhir will lead the Corporate Practice Chair, where she will apply her 16 years of experience to lead large clients across a myriad of industries from consulting to energy to aviation.
- Papri Dev Sharma will lead the Marketing Practice. She has spent eight out of the last 10 years of experience working with consumer goods, retail, fashion & lifestyle, entertainment and travel & hospitality at Genesis Burson-Marsteller.
- Poonam Madan will lead the Corporate Responsibility Practice Chair. She has over 15 years of experience in research, development sector consulting, and journalism.
1
- 5
 |
|
|