Burson-Marsteller is pleased to announce the appointment of Nathan Ballard and Cheryl Heinonen as Co-Market Leaders in Northern California. As Market Leaders, Nathan and Cheryl will be responsible for leading the team in San Francisco and working together to grow and expand Burson-Marsteller's Northern California operations. In these roles, they will both report to U.S. President and CEO Patrick Ford.
Both Nathan and Cheryl joined B-M earlier this year. Cheryl, a managing director in B-M's US Corporate Practice, and Nathan, a managing director in the Media Practice and the Issues and Crisis Group, will continue in their current roles in those practices. Currently, Cheryl works with a variety of B-M clients in the consumer brand, technology, and financial services areas. Nathan specializes in media relations, crisis communications, and new media, advising some of our most important clients as they face challenging issues.
Jennifer Graham Clary, who served as interim market leader, will continue in her role as Global Technology Practice Chair.
To read the full announcement click here.
Burson-Marsteller would like to congratulate Dr. Donald K. Wright for being named the Harold Burson Professor and Chair in Public Relations at Boston University. Dr. Wright is an internationally known professor, researcher and corporate communications consultant. He is also one of the world's most published public relations scholars.
The Harold Burson Professorship and Chair was established at Boston University in honor of Harold Burson and is funded by Burson-Marsteller and Young and Rubicam. Dr. Wright is the third faculty member to hold this endowed chair. Previous recipients are Otto Lerbinger and former B-M CEO Chris Komisarjevsky.
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Burson-Marsteller is happy to welcome Carline Jorgensen as a Managing Director in the U.S. Brand Marketing Practice. Carline has more than 20 years of experience as a marketing communications executive, and she has helped launch and build many brands, products and services in an array of sectors such as financial services, healthcare, lifestyle, travel and entertainment.
Most recently, Carline was Founder and President of Kaplan Communications Inc, her own successful full-service marketing communications agency in Los Angeles. For more than a decade, she oversaw brand marketing and media relations campaigns for some of the world's most respected brands like American Express, Ameriprise Financial, Cox Interactive Media, HBO, Champagne Taittinger, Sallie Mae Fund, Hint Mint and Icon Shoes, among others.
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Burson-Marsteller is thrilled to announce the appointment of Zaheer Nooruddin as Director/Lead Digital Strategist for our Greater China operations. Nooruddin is a leading authority in digital and social strategy and has more than 12 years of international marketing-communications experience, covering Asia, the Middle East, North Africa, and the U.S.
Nooruddin will head our digital team across our five Greater China offices (Beijing, Shanghai, Guangzhou, Chengdu and Hong Kong). In his new role, he will help develop new business opportunities, while also creating creative digital and social media solutions that provide measurable business outcomes for our clients.
Read the full press release here … Burson-Marsteller is happy to welcome Jason Teitler as a Managing Director in our U.S. Brand Marketing Practice. Throughout his career, he has developed sports marketing campaigns that have enhanced the effectiveness of public relations and social media campaigns, business-to-business and employee communications, event management and experiential outreach. He has worked with a number of high-profile professional sports teams, leagues and sporting events including The Masters and the Super Bowl.
Prior to joining our firm, Jason was the Executive Vice President of Piehead, a full-service online strategy agency based in Portsmouth, New Hampshire, where he was primarily responsible for business development and digital campaigns across multiple industries. He was also a Senior Vice President at Steiner Sports & Entertainment Marketing. There, he developed and implemented online and offline sports-influenced campaigns, domestic and abroad, as well as negotiated and managed sponsorship and endorsement deals for leading and emerging brands. His brand experience at Steiner Sports included Autotrader.com, Bacardi, Michael C. Fina, and TomTom.
To read the full announcement click here
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