In this increasingly digital media world, there is more information out there than ever before, and companies find themselves tracking news reports every day. With so many new sources of information, we believe companies need to better analyze the data swirling around them to create a better understanding of the marketplace.
Burson-Marsteller's Strategic Development team partners with our clients to create proprietary knowledge that helps them use information to compete even more strongly. The team is essential to being able to connect with clients' problems and present them with compelling, economically viable ideas, products, and services in an increasingly global marketplace.
Members of the Strategic Development team are strategy and planning experts with years of experience in public relations, public affairs, and marketing, as well as leaders in the fields of primary and secondary market research.
Our offerings include:
Research and Measurement
Burson-Marsteller's reputation as a trail blazer in public relations research builds on Harold Burson's legacy of listening carefully and solving problems with facts, not fancy. Primary research is our tool for listening and gathering facts. Burson-Marsteller's proprietary knowledge, based on our award-winning primary research, encompasses research studies on brands, corporate and CEO reputation and the e-fluentials®. Our research has been featured in The Wall Street Journal, The New York Times, USA Today, The Financial Times, PRWeek, and The Holmes Report, among dozens of other publications around the world. Our on-going studies cultivate a steady stream of innovation in our public relations/communications thinking and continuously builds the intellectual capital on which we base our client work.
e-Fluentials
Burson-Marsteller has identified a group of online movers and shakers who shape the opinions and attitudes of the Internet community. We call them the e-fluentials. This group, representing 10 percent of the online population (approximately 11 million users), reaches more people on more topics than the average online user. Knowing the habits of e-fluentials is becoming more important to business every day. Our research has identified who the e-fluentials are, how they spread their messages, where they are active online, and many other valuable keys to understanding their influence. There are three additional studies in the e-fluentials series: Tech-fluentials, Mom-fluentials and Youth-fluentials.