Peering Around the Corner - What Happens Next
One of the greatest challenges for communications professionals is anticipating what happens next. From new product launches to issues management, the effectiveness of a communications campaign often depends on the context in which it is delivered. To help see what lies around the corner, Burson-Marsteller has partnered with Bill Strauss and Neil Howe, historians and generational experts, to help companies understand the impact of events on their businesses.
The premise is simple: history creates generations and, in turn, generations create history. This timeless rhythm, beating the length of a human lifecycle, may underlie deeper patterns of history.
Understanding how different generations react to different events provides insights into how to design successful messages that appeal to a specific target audience at a given time. Our partnership with Bill Strauss and Neil Howe can be applied to many corporate decisions:
- How to recruit and communicate with diverse employee groups
- How to position products across different generational perspectives and needs
- How to assess corporate strategy in the light of future events
- How to communicate effectively with Baby Boomers, Gen-Xers, and Millennials
Learn more about Bill Strauss and Neil Howe's LifeCourse Associates Network and review case studies:
www.lifecourse.com