Burson-Marsteller University 

B-MU is our award-winning training program, dedicated to providing unparalleled and ongoing learning opportunities for all our colleagues. We believe that the best people continuously challenge themselves, and in today's global workplace it is our responsibility to give them the tools and experiences they need to evolve with the industry and continue to deliver the level of performance our clients expect. We do this by asking our most talented practitioners around the globe to serve as faculty, coaches and mentors. And, because we realize that learning doesn't only happen in the classroom, we also offer special executive development experiences, social-based informal learning activities and podcasts from different specialists. We help keep our people ahead of the curve by offering comprehensive training in cutting-edge digital tools, ensuring their ability to compete in a rapidly-evolving environment.

B-MU is:

Strategic – Our business objectives are achieved by our people. Our global culture is maintained by helping our colleagues to collaborate and share resources and experiences worldwide.

Easily Accessible – Our online training center makes it easy to access the tools and materials needed to take full advantage of B-MU. And, because the time we have to learn in a classroom setting can be limited, B-MU also provides colleagues with smaller modules of content to make learning more self-paced, portable and accessible. We offer learning through a variety of mediums: live, online and independent study; internal and external courses; and structured classroom and nontraditional learning experiences.

Recognized and Rewarded – We look at each individual's commitment to their own (and their colleagues') professional development when considering them for new assignments, larger roles and greater levels of compensation.

Individualized – We provide learning experiences that are relevant to all B-M colleagues as well as tailored to individuals by level, job function and specialization. We value the unique knowledge, skills and experiences each "Burson Person" brings to our company, and strive to provide opportunities for them to achieve their own distinct growth potential.

Culturally-Aware – We understand how important it is for learning, just like business, to take place in a way that is natural and effective within local cultures.  Our programs are tailored to each region, not only to make the learning experiences more effective, but also to help colleagues better apply what they learn when serving their clients. We foster a common language that enables all colleagues to collaborate effectively together around the world, while heightening awareness and appreciation of cultural differences.

Growth-Oriented – We offer challenging programs that enable even our best performers to achieve higher levels of excellence and mastery. We equip our colleagues with the tools that enable them to continually grow our business and increase the value we deliver to our clients. We deliver world-class learning experiences that make our business more competitive and our people more successful.